Main Conference Day 1

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Registration & Coffee
7:00 AM Registration & Coffee

Master Class
7:30 AM What is Gamification & How Can It Be Used in a Business Enterprise?

Mario Herger , Senior Innovation Strategist, SAP Labs, LLC

The application of gamification in a business to business environment can prove to provide significant rewards if employed correctly. As this concept is fairly new, there is limited data as to how to successfully and effectively integrate gamification into your organization. Thus, a firm understanding of this evolutionary topic must be grasped before businesses can begin to think about implementation. This extended class will address the concept and technologies behind gamification and examine how gamification can be used across the board within enterprises. The tools and techniques addressed in this class will be applicable to professionals from a variety of industries and is open to anyone looking to master innovative ways to implement gamification within their corporation. Attendees of this master class will hear about:

What You Will Learn:

  • Understanding the idea of onboarding – Introduction to Enterprise Gamification
  • Determining your organization’s gamification goals
  • Analyzing what is required to design an efficient and effective gamification program
  • Identifying the challenges that may arise and assessing how to handle any issues that arise
  • Assessing the necessities of building and maintaining a successful gamification initiative to ensure continued ROI
  • Gamifying the application and understanding the process required for each activity

How You Will Benefit:

  • Develop the ability to apply gamification techniques to your application or activity for your key players, be they employees, customers or partners
  • Learn about gamification design and game mechanics in order to generate more effective gamification programs for your organization
  • Determining the key players in the game – Understand what gamifcation techniques will work best for your employees to maximize employee production
Mario Herger
Senior Innovation Strategist
SAP Labs, LLC

11:15 AM Motivational Design: Moving Beyond Games

Kes Sampanthar , Strategist & Consultant, Cynergy

Human motivation is complicated. However, current research allows us to have a much better understanding of what "drives" our behavior. Drawing from disparate scientific disciplines -- neuroscience, paleoanthropology, development psychology, behavioral economics, sociology -- this fast-paced presentation will:
  • Reviewing the latest research utilizing the aforementioned scientific disciplines
  • Developing a framework that upgrades our natural motivation system from a rudimentary compass to a hi-tech GPS 
  • Understanding how this research can be applied to designing enterprise software moving beyond games to create true engagement
Kes Sampanthar
Strategist & Consultant
Cynergy

12:00 PM Networking Lunch

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