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CONSUMER MARKETING
9:00 AM Determining ROI and Market Potential

Despite the increasing popularity of the “gamification” buzzword,enterprises are still working out the details about what these
applications can really offer them in return. Companies remain hesitant to invest in this concept without the certainty of a
positive ROI. This session will focus on:
  • Understanding how to quantify gamification
  • Determining where the gamification platform is heading and identifying how businesses can maximize their ROI?
  • Analyzing the true value of gamification on your organization
In order to maintain efficacy of the gamification platform across multiple platforms, there must be a degree of user customization.
This session will give an overview of who game users are and what they want. Specifically, this session will concentrate on:
  • Understanding what engages the user
  • Identifying how to effectively customize programs
  • Determining what applications can be gamified?

10:30 AM Networking Break

PRODUCT DEMO
11:15 AM B2B Gamification

12:00 PM Networking Lunch

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